6th May 2026

The British Insurance Brokers’ Association (BIBA) is pleased to announce that it has appointed Lesley Maxwell as Regional Manager North.

Lesley joins the Association on 11 May and will be responsible for strategic development of the region and building relationships in Yorkshire, North East, Scotland, North West and Northern Ireland.  As well as managing relationships with new and existing members she will promote the work of BIBA throughout the region and build an understanding of what they need from BIBA.

She will report to Head of Commercial, Nicola Maguire and be part of the Commercial and Membership team. With over 20 years’ experience in the insurance industry, Lesley has held roles across brokers, insurers, and most recently within wholesale distribution.

Nicola says: “I am delighted that Lesley has joined us. She knows the region well and is on the front-foot, having great relationships there already.  I am looking forward to seeing her in action.”

Lesley adds: “I have enjoyed a varied career in the insurance industry, and one constant throughout has been BIBA. Early in my career as a broker, I recognised the vital role BIBA plays, and as my experience grew, I became more actively involved through advisory and regional committee work. This involvement has allowed me to see first-hand the positive impact BIBA has across our industry, and I greatly value the work it does.

“It is therefore an absolute honour to join the organisation. I am committed to building on the strong foundations already in place and look forward to working closely with our valued members across the region to support their continued success.”

Graeme Trudgill BIBA CEO concludes: “At BIBA we look to have people on board that really buy in to our values and what we seek to achieve.  Lesley is a great match for us she understands what brokers need, and I am looking forward to welcoming her on board.”

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Notes to editors

  1. Photo of Lesley available here>
  2. For further information please contact:

BIBA press office:
Pam Quinn, Head of Communications
07562 616686
[email protected]

Leighann Forsyth, Deputy Head of Communications
07917 738727
[email protected]

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  1. About the British Insurance Brokers’ Association

 

The British Insurance Brokers’ Association (BIBA) is the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.

 

BIBA membership includes more than 1,700 regulated firms, employing over 130,000 people across the UK.

General insurance brokers contribute £26.1bn to the UK economy and arrange £150bn of general insurance premiums – over 5% of UK GDP.

Insurance brokers put their customers’ interests first, providing advice, access to suitable insurance protection and risk management.

BIBA receives hundreds of thousands of enquiries per year to its Find Insurance Services, online and via the telephone, which are directed to insurance broking firms.

BIBA is the voice of the sector advising members, Government, regulators, consumer bodies and other stakeholders on key insurance issues.

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