14th January 2020

The British Insurance Brokers’ Association (BIBA) is pleased to announce that Juliet Williams will be joining the Association on 20 January as Area Manager for East and West Midlands; South Wales and Anglia.

Juliet will replace Sue Dimmock who will retire from the business in June and will be responsible for developing the region, managing relationships with members, and promoting the benefits of BIBA membership.  She will report to Nicola Maguire; Head of Commercial.

Steve White, BIBA CEO said: “Juliet is an excellent acquisition for us, not only does she have a great insurance knowledge; she has an in-depth understanding of broker needs, having had a highly successful broking career in a number of firms.”

Juliet added: “I’m thrilled to be joining the BIBA team.  There is so much that BIBA can help its members with and I’m looking forward to getting out and about to meet members listen to their views and advise them about work BIBA does for them.”


Notes to editors

  1. For a photograph of Juliet Williams click here
  2. For further information please contact:

BIBA press office:
Pam Quinn, Head of Communications
020 7397 0223
[email protected]

Leighann Forsyth, Deputy Head of Communications
020 7397 0224
[email protected]

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  1. About the British Insurance Brokers’ Association

The British Insurance Brokers’ Association (BIBA) is the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.

BIBA membership includes more than 1800 regulated firms, employing more than 100,000 staff.  General insurance brokers contribute 1% of GDP to the UK economy; they arrange 67% of all general insurance with a premium totaling £66.5bn and 81% of all commercial insurance business. Insurance brokers put their customers’ interests first, providing advice, access to suitable insurance protection and risk management.

BIBA receives more than 600,000 enquiries per year to its Find Insurance services, online and via the telephone which are directed to member insurance broking firms.

BIBA is the voice of the sector advising members, the regulators, consumer bodies and other stakeholders on key insurance issues.

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