Following on from BIBA’s well received 2025 Guide to Artificial Intelligence (AI), developed with the support of Markel to help insurance brokers understand how the technology could help their business, the two organisations are collaborating again to offer an AI Academy for BIBA members.
The Academy, an online course will take brokers’ understanding of the opportunities of and risks associated with using AI in their business to the next level. Our aim is to promote innovation in our sector and enable brokers to do even more for their customers.
Graeme Trudgill, BIBA CEO says: “AI generally is developing at a tremendous rate, and we want our members to be able to take advantage of it, where appropriate. It is likely that most organisations will find an AI driven tool that has a positive impact on their business and drive efficiencies that enable a greater focus on customer service. The AI Academy will help them harness the various tools safely.”
Markel’s Simon Johnston adds: “We were delighted with the response to last year’s guide. AI is definitely a discussion point among brokers. However it is vital that firms considering its adoption can raise general understanding of the technology and its uses in their business. Our aim, alongside BIBA is to make UK brokers AI confident.”
The AI Academy is under development and is expected to be open to broker students early in 2026.
