27th August 2026

Members of the British Insurance Brokers’ Association (BIBA) can now apply to join the founding cohort of the BIBA & Markel AI Academy. Designed to help insurance brokers develop practical skills to use AI, the first cohort will take place on 14–15 October 2026 at Markel’s offices in Leeds.

It will bring together a group of brokers for two days of practical learning, networking and collaboration. Participants will also help shape the future development of the Academy before the programme is made available more widely to BIBA members.

Graeme Trudgill, Chief Executive of BIBA, said:

“Our members are telling us they want to understand how they can harness the opportunities presented by AI while managing the risks. That’s why an AI training school is one of our key 2026 Manifesto commitments.

“The Broker AI Academy aims to give brokers practical skills they can put to use immediately, helping them become more efficient and spend more time supporting their customers.”

Simon Johnston, Marketing Director, UK at Markel, said:

“AI has the potential to fundamentally change the way brokers work, but the opportunity is about much more than technology.  It’s about helping brokers use AI to save time, deliver more value for clients and create new opportunities.

“We’re delighted to be working with BIBA to turn its Manifesto commitment into a practical programme that is shaped by brokers and designed around their real-world needs.”

BIBA members can now nominate themselves or a colleague to join the Founding Cohort here: Broker AI Academy | BIBA and Markel

Applications are open until 11th September

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For further information please contact:

BIBA press office:
Pam Quinn, Head of Communications
07562 616686
[email protected]

Leighann Forsyth, Deputy Head of Communications
07917 738727
[email protected]

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About the British Insurance Brokers’ Association

The British Insurance Brokers’ Association (BIBA) is the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.

BIBA membership includes more than 1,700 regulated firms, employing over 130,000 people across the UK.

General insurance brokers contribute £26.1bn to the UK economy and arrange £150bn of general insurance premiums – over 5% of UK GDP.

Insurance brokers put their customers’ interests first, providing advice, access to suitable insurance protection and risk management.

BIBA receives hundreds of thousands of enquiries per year to its Find Insurance Services, online and via the telephone, which are directed to insurance broking firms.

BIBA is the voice of the sector advising members, Government, regulators, consumer bodies and other stakeholders on key insurance issues.

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