Small Business Saturday
29th October 2013
BIBA members range from the very biggest multi-national brokerages to the one-man-band operations, but did you know that 85% of our members have 10 staff or less, putting them very much in the SME bracket?
Thumbs up: Chuka Umunna meets Steve White and Graeme Trudgill
That’s why we’re supporting Small Business Saturday, an annual initiative which started in the United States in 2010 to support small businesses. Last year, $5.5 billion was spent with small businesses in the US on this day alone.
On 7 December, Small Business Saturday comes to the UK for the first time with events planned up and down the country to help encourage customers to shop locally.
The event has support from across the political spectrum from the Prime Minister, David Cameron, and Shadow Business Secretary, Chuka Umunna MP who are championing the campaign. Other leading business organisations such as the Federation of Small Business are also lending their support, as well as large corporates including American Express, Aldermore Bank, O2 and prominent entrepreneur James Caan.
Events are also planned in the run up to Small Business Saturday including a nationwide bus tour and O2 are producing a series of videos to help show small businesses how they can get themselves featured on their ‘Priority Moments’ app which tells their 23 million customers about special offers they can find in their area.
There are many ways that you can get involved. Suggestions include:
•Consider a promotion which could be featured on O2’s Priority Moments app, which directs O2’s 23 million customers to local deals on their high street.
•Perhaps hold a free ‘advice’ surgery where local people can ask questions and get help with insurance issues.
•If you’re based on a high street, give people a reason to come in your shop. Swapping free coffee and muffins in return for email addresses and renewal dates can be popular and relatively cost efficient.
For more ideas or to see what other businesses are doing, visit the Small Business Saturday Facebook page: www.facebook.com/smallbusinesssaturdayuk or follow them on Twitter: @SmallBizSatUk