Broker promotion animation launched by BIBA
21st October 2014
This British Insurance Brokers’ Association (BIBA) has launched a short animated video to promote the value of brokers. Launched at the Labour and Conservative party conferences, it was broadcast throughout the events in key locations to promote the role that brokers play in helping MPs’ constituents find insurance cover.
A slightly modified version is now live for BIBA members to use on their websites and on social media to promote insurance brokers. It can also be personalised for BIBA members who wish to add their own logos and voiceover.
Steve White, BIBA’s Chief Executive, said: “This is the first time we have produced such a video to promote brokers and are pleased with the result. It has given insurance brokers a profile at the political party conferences, and it is supporting the work we are doing to raise awareness of insurance brokers with MPs, civil servants and a wide range of other stakeholders.”
Graeme Trudgill, BIBA’s Executive Director, commented: “Members can take advantage of this animation and download it at no cost to them or it can be personalised for individual brokers for a small ‘at cost’ price. We are pleased that it performs a number of roles – promotes brokers at the political conferences, forms part of BIBA’s wider promotion and gives members a new promotional video.”
The video follows the recent launch of the BIBA MP guide leaflet which has already been posted to all MPs and is available to BIBA members here.
Notes to editors
1. For further information please contact:
BIBA press office:
Leighann Forsyth, Head of Communications
020 7397 0223
2. About British Insurance Brokers' Association
The British Insurance Brokers' Association (BIBA) is the UK's leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.
BIBA membership includes just under 2,000 regulated firms having merged with the Institute of Insurance Brokers (IIB) in November 2011.
General insurance brokers contribute 1% of GDP to the UK economy and BIBA brokers employ more than 100,000 staff.
53% of all general insurance is sold by an insurance broker and they arrange 81% of all commercial insurance business.
Insurance brokers put the client’s interests first, providing advice, access to suitable insurance protection and risk management.
BIBA helps more than 400,000 people a year to access insurance protection through it’s Find a Broker service, both online and via the telephone.
BIBA is the voice of the industry advising members, the regulators, consumer bodies and other stakeholders on key insurance issues. BIBA provides unique schemes and facilities, technical advice, guidance on regulation and business support and is helping to raise, and maintain, industry standards.