New BIBA website launched as ‘go to’ place for insurance information

2nd February 2016

The British Insurance Brokers’ Association (BIBA) has launched its new website, www.biba.org.uk, which reflects its 2016 conference theme of ‘The Go To Place’ – where members, consumers, businesses and politicians can visit to get the latest information about insurance broking issues and the benefits of BIBA membership.

Announced as BIBA hosted its 2016 Parliamentary Reception Manifesto launch, the website aims to provide a central resource for a wide variety of audiences through a new ‘issues’ section which sets out BIBA’s campaigns for any interested party to discover.

With new, easier navigation, the site also includes the highly useful Find-A-Broker search to help customers find insurance by putting them in touch with a BIBA broker. The Find-A-Broker service currently helps more than 250,000 people a year and under BIBA’s agreement with Government on age and insurance has signposted in excess of 200,000 older customers to suitable motor and travel insurance.

Steve White, BIBA’s Chief Executive, said: “We wanted to deliver a resource that will be useful to all of our stakeholders yet that will still provide our members with exclusive access to valuable online resources on regulation, compliance and other technical matters. Members can also access the latest BIBA publications, keep up to date with regional and technical committee information as well as book onto events and training through our ‘broker ASSESS’ online facility.”

The website was designed by brandformula with input from BIBA’s Website Working Group, which is made up of five brokers. Alex Guerin, from Marsh Ltd and a member of the working group, said: “The new website is a great step forward and will hopefully improve the ease of access for members. It was particularly pleasing to be involved in the development of a dedicated Young Broker section which will help younger members of the broking community engage with BIBA on the issues they face, contact their Young Broker Ambassador or find out more about the events happening in their region.”

Craig Freeman, Director of Digital Services, brandformula, said: “Working with BIBA on this important project has been a great experience and one that has been truly collaborative. BIBA is a highly communicative organisation and we feel the new site tells their stories in both a visually engaging and accessible way. Sites today must be easy to navigate and search while also working across the full range of tablets and mobiles. Their new site ticks every one of those boxes and more.”

Other new enhancements are in development including a new dashboard area for members to manage their email communication preferences that will allow them to tailor the information that they receive from BIBA to suit their individual requirements.