BIBA launches promotional video to showcase the role of brokers
13th May 2015
The British Insurance Brokers’ Association (BIBA) has launched a case study video as part of its ‘Save and Grow’ campaign aimed at promoting insurance brokers to Small and Medium sized businesses (SMEs).
The video is designed to showcase the critical role of insurance brokers to SMEs. It features owners of five businesses across a range of industries – from hospitality to automotive to horse-racing – that stress the significance of insurance brokers to their success.
It is being launched at BIBA’s annual conference and BIBA is encouraging brokers to share it on their website and social media channels.
Graeme Trudgill, BIBA’s Executive Director, said: “Brokers have a great story to tell and we are telling it for them. This is yet another tool to help brokers promote the value that they bring to their customers. We’ve secured five really good examples of customers talking about how brokers help their business. We’ll be pushing this out via social media and hope that brokers will join in too.”
The video can be viewed and downloaded here: https://youtu.be/wijskeC1ZG4
Notes to editors
1. For further information please contact:
BIBA press office:
Leighann Forsyth, Head of Communications
2. About British Insurance Brokers' Association
The British Insurance Brokers' Association (BIBA) is the UK's leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.
BIBA membership includes just under 2,000 regulated firms having merged with the Institute of Insurance Brokers (IIB) in November 2011.
General insurance brokers contribute 1% of GDP to the UK economy and BIBA brokers employ more than 100,000 staff.
54% of all general insurance is sold by an insurance broker and they arrange 79% of all commercial insurance business.
Insurance brokers put the client’s interests first, providing advice, access to suitable insurance protection and risk management.
BIBA helps more than 400,000 people a year to access insurance protection through its Find a Broker service, both online and via the telephone.
BIBA is the voice of the industry advising members, the regulators, consumer bodies and other stakeholders on key insurance issues.